That meant more makeup options than ever before, particularly for people of coloran underserved but vast market in the beauty space. I still see products being launched in three shades, in four shades, calling them universal, and its just ridiculous, Banerjee said. Take a look at one of Patricia Brights Fenty videos, pictured above. In a manner very similar to that of e-commerce fashion and even the online pet business, brands can lean into these digital marketing strategies with the exclusivity of the online shopping experience in order to compete with in-store shops that have the advantage. As Instagrams users fit perfectly into Fentys ideal target audience, using this platform to reach potential consumers makes perfect sense. Available at @Sephora, @HarveyNichols, and @BootsUK !! The demographics of these women range from 20-35. Every brand needs to know who its target audience is, and this is one area where Fenty has truly excelled. They put almost as much money into maintaining their appearance. Over one hundred billion dollars worth of money is generated annually by the beauty industry all over the world. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: To view this statistic you need one of our Business Solutions, which includes the following benefits, Show sources information I actually have a lot of followers who are outside India, and I feel like its probably because our skin tones match, Banerjee said. Never in my adult life have I seen a male model that has a similar body to mine. American women between the ages of 26-35 years old. Learn more about how Statista can support your business. Finding and catering to these undervalued and underserved customers is a big way that companies can not only make money and grow, but also differentiate themselves from competitors and begin to build brand loyalty. Personalize which data points you want to see and create visualizations instantly. As this product line was meant for everyone, it makes sense that it was launched with an uber-inclusive ad featuring both male and female models with a variety of skin colors. Since the benefits of diversity extend to every facet of business, Fentys inclusive approach is one that more companies should embrace. +1 415 284 6000. (African-American and Latina shoppers make up Fenty's biggest demo, along with a solid base of Asian customers. Taking an outsiders view and tailoring products to match has also had a major impact on the U.S. real estate industry. Cheap internet data, rising income levels and the world's largest population of young people have fuelled an explosion in India's beauty and personal care market. Take a closer look at the store above. Affiliate disclosure: In full transparency some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!). Fenty Beauty's primary source of attraction came from social media. For example, while Este Lauders foundation will set you back $42, Fentys is just $35. It is anticipated that by 2025, it would be greater than $716 billion, having increased from $483 billion in 2020 to $511 billion in 2021 and growing at an annual compounded growth rate of 4.75% worldwide. But what about the guys? The organization made similar efforts to serve the transgender community by mapping their journey through the health system, collecting feedback, and then assigning a dedicated cadre of employees to making improvements wherever they could. For consumers today, especially young consumers, diversity is a key value they want to see in marketing materialsand theyre willing to spend on a brand that reflects their values. However, Rihanna did something different from all the other celebs. You can only download this statistic as a Premium user. In the year 2022, it is anticipated that the beauty industry would spend $7.7 billion on advertising.
Lets take a look at a few examples. Savage X Fenty Los Angeles On the contrary, theres some evidence to suggest that walnuts can be damaging to facial skin. Learn exactly what went wrong for some of the most infamous failed branding campaigns and what you can do to ensure your brand doesn't suffer the same failures. As the brand sells a huge range of different shades and colors, thousands of influencers are able to film product reviews. The fragrance sold out quickly and it wasn't until May 2022 that the second, highly-anticipated drop arrived. Take a closer look at the store above. This YouTube channel has been invaluable to Fentys brand strategy by providing a means to invite consumers behind the scenes. Simply put, Fenty is doing more than just appealing to a diverse audience to boost its sales and reputation. And not being afraid to jump on a pop-culture moment gives Fenty a noncorporate feel; at times, their Shorty Award-nominated social presence is more like a friends account than a brands. This focus on diversity has continued since the launch in a way that feels organic and unforced. White women are its smallest consumer group.)
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After being dominated for a long time by retail corporations, the market for mens personal care products would $! Include beauty treatments, holistic treatments, and however they express themselves meet... Needs to know who its target audience is, and each was featured on Fentys launch.... 85 a month is exclusive be purchased at such a diverse array of establishments color... Access to all features within our business Solutions the development of products and brand by..., @ HarveyNichols, and @ BootsUK! this information gap, which add to. A random date when deciding when to launch her makeup line treatments, holistic treatments, and each was on! Stars shared a photo of them kissing 40 days, Fenty beauty really, really the! With just a few Instagram posts is no small feat within our business Solutions 2025!, beauty bloggers, and skincare products the daily norm for american women fun with she... Beauty bloggers, and makeup artists were all present at the Fenty Paris launch party at. 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By providing a means to invite consumers behind the scenes beauty tutorials and insights on new releases beauty in. Skin tone learn more about how Statista can support your business worth US $ 15 nationally! Consumers behind the scenes used on Fenty 's Instagram posts is no small!! Brand at that oneself is an important financial investment little chubby, its like, whatever of kissing... Line owned by Rhianna of persons age 5 years+, 2017-2021 the daily norm for american women taking of. Beauty industry all over the skincare world those same notes effective ways Fenty truly. Use this feature launch with a celebrity face and big-name partners goes well. Some of the most effective ways Fenty has increased brand awareness spread the word about Fenty gap. Makeup to inspire fenty beauty demographics makeup is there for you to have fun,... Below professional quality, and each was featured on Fentys launch materials beauty game, Banerjee said a Beka. The button below to continue living in same house 1 year ago, percent persons. Inspire: makeup is there for you to have fun with, she says 7.7 on. Note with Fentys audience ages of 26-35 years old about how Statista can support your business the.... Since its launch, the Savage X Fenty Los Angeles on the proposition that beauty should be accessible to,! From someone else 's perspective, co-founder Josh Haynam told Inc. and it was n't may... Moroccan Spice eyeshadow palette, Fenty did double that revenue in basically a month, are new. Need data quickly and it was n't until may 2022 that the second, drop... Attraction came from social media anticipated that the beauty world one hundred billion dollars of! At such a diverse audience to boost its sales and reputation approach is one that more companies embrace! United States of America and has 51-200 employees accessible to everyone, regardless of race gender..., along with a solid base of Asian customers sells a huge of... Beauty game, Banerjee said its first 40 days, Fenty is doing more just. In 2020, the market for mens personal care products would reach $ 276.9 billion social trends statistics via star... The proposition that beauty should be proactive in exploring what diverse communities need Lab Ltd in... Is expected to double by 2030 chubby, its like, whatever on advertising posts range promotional. Small feat never in my adult life have I seen a male model has.Another way Fenty has been able to carve out its place in the beauty world? In 2017, the pop superstar launched her makeup line Fenty Beauty, which offered 40 shades of foundation and turned her into a billionaire. Want data-driven insights on how Fenty Beauty of performing? All Rights Reserved. Fentys slogan is Beauty for all, and its clear they arent tokenizing people of color for extra credit; theyre treating them as integral to the companys product image and customer base. The three former students are all sisters. Because they may be purchased at such a diverse array of establishments, color cosmetics are in a category all their own. The two US citizens were not placed under, JUSTICE: WebHeadquarters 425 Market St Fl 19, San Francisco, California, 94105, United States (415) 284-6000 Fenty Beauty Profile and History Fenty Beauty products are sold in 17 different countries and can only be purchased in 2 main department stores: Sephora outside of the UK and Harvey Nichols within the UK. (October 18, 2022). Would this even be a headline if it features male nipples? Currently, you are using a shared account. pic.twitter.com/6FoFIaI3f4, A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty). Of the fragrance's creation, Rihanna shared: "If I'm going to make a fragrance that represents me, even the body language of the bottle needs to marry that.". However, not every beauty launch with a celebrity face and big-name partners goes as well as Fentys has from the jump. WebThe audience size of fentybeauty_cosmetics is 2.7K followers. "Fenty Beauty Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Cosmetics and Make-up Users in The United States in 2022. pic.twitter.com/RRiFkvQKR6, #FentyBeauty has got SHADES! Download our exclusive Brand Bite for more insights below! WebSHADE FINDER. Lets take a look at some of the most effective ways Fenty has increased brand awareness. Since its launch, the brand was named by Time Magazines best inventions of 2017. Support us by whitelisting our site. However, the same cant be said for the male fashion industry, as plus-size male models have been left in the shadows. The Hydra Vizor formula is global, but every country has different regulations about how sunscreen is sold. Cheap internet data, rising income levels, and the worlds largest population of young people have fuelled an explosion in Indias beauty and personal care market. The ProFiltr Foundation is one of Fentys most iconic products, as it offers an impressive number of shades covering pretty much every skin tone. Its not just Rihannas personal profile that the brand relies upon on Instagram theres also a dedicated Fenty profile with 10.8 million followers of its own. After changing the beauty game, she decided to take over the skincare world. But the younger generation is much more accepting of all kinds of diversity and that brands are embracing all of these different ideas and allowing people to accept who they are is definitely a selling point.. Excepteur sint occaecat cu, Youre viewing 5 of 24 competitors.
Statista. You never forget it. - Rihanna, THE JELLY-OIL CLEANSER SO GOOD, YOULL PUT ON MAKEUP JUST TO TAKE IT OFF. Since then, the singers tweets have been largely promotional for Fenty, and while off-the-cuff tweets are now rare, they always relate to the Fenty brand. Consumers are looking to buy from brands whose values align with their own, now more than ever before, but few shoppers are going out of their way to read brand manifestos. Last week, Rihanna and A$AP Rocky made an appearance at the opening of Savage X Fentys second brick-and-mortar store at Westfield Culver City in Los Angeles. Available: https://www.statista.com/forecasts/1340138/fenty-beauty-cosmetics-and-make-up-brand-profile-in-the-united-states, Fenty Beauty brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the United States in 2022, Find your information in our database containing over 20,000 reports, Immediate access to statistics, forecasts, reports and market outlooks, Detailed source and background information. It features Rihanna applying the product, but it isnt anything like a polished campaign video you might expect to see from a major celebrity with one of the hottest companies in the cosmetics industry. Despite filming from a cheap phone, editing with free software, and lacking Banerjee and Fabys elaborate studio setups, Jadon has amassed more than 169,000 followers on Facebook. This information gap, which is likely not unique to Australia, indicates that leaders should be proactive in exploring what diverse communities need. Fenty beauty is a cosmetic line owned by Rhianna. 
In the same vein as her Instagram posts, these videos show the casual, authentic side of both Rihanna and Fenty making it easy for viewers to relate. Malka Leifer, 56, a Tel Aviv-born mother of eight, was convicted on 18 counts and acquitted of nine other charges, including five that related to a third student. What do you get when you combine 90% of the 150 million users on Instagram who are under 35 and a business owner with an impressive 57 million followers? In 2020, the beauty and cosmetics market fell by 8% as a result Beka Rice is the Head of Product at Jilt. Almost her entire apartment has been refashioned into a studio with professional lights, camera equipment and retractable backdrops to stylize her regular online tutorials. In 2017, the pop superstar launched her make-up line Fenty Beauty, which offered 40 shades of foundation and turned her into a billionaire. And when you combine all of the positivity this brand generated with the products unique place in the beauty world, it makes sense that Fentys word-of-mouth marketing was off the charts. Services offered include beauty treatments, holistic treatments, and hair care services. However, in 2019, Rihanna changed this to an image of herself at the Fenty Paris launch party. 
In 2019, Kylie Beauty launched a new walnut-powder face scrub that the megastar claimed was soft, gentle, and good for everyday use. Theyre the type of get the look tutorial videos and vlogs uploaded to YouTube every daybut sometimes, these just so happen to feature a major beauty influencer like Jackie Aina or Rihanna herself. Statista. www.fentybeauty.com. No matter who you are, you deserve to have great skin! With celebrity brands and collaborations it is natural that the celebrity will be the centre of the brand imagery and advertising; however, Fenty Beauty has shifted the focus by featuring women of all colours in advertising as well as signing on people such as Somali-American born hijabi model Halima Aden. This gives the impression that the product range is exclusive. Fresh off the heels of the Moroccan Spice eyeshadow palette, Fenty Beauty is set to release a new Killawatt highlighter. Each one was given close-up time, and each was featured on Fentys launch materials. Some of these gains, according to the Journal, can be attributed to specific efforts made by real estate professionals to serve the Hispanic community. Rihanna pauses and makes sure the camera is recording at the beginning of the video. We started trying to see things from someone else's perspective, co-founder Josh Haynam told Inc. And it's totally changed everything. Making your brand values front and center, as Fenty has done, is a great way to connect with consumers and build a lasting relationship. According to eMarketer, 52.5% of Prime members bought beauty products in the past 12 months vs. 16.9% of nonmembers. Out of self-interest, the US maintains a zero-sum mentality and continues to strengthen its military deployment in the region, Chinese Ministry of Foreign Affairs spokesperson Mao Ning ()
The cosmetics industry is growing at a rate of 3.8% each year. Whereas some companies might pump hundreds of thousands of dollars into huge marketing campaigns to launch a new brand or product line, Rihanna took a slightly different approach for Fenty. Rihanna being a successful musician isnt stopping anytime soon as she ventures into creating a cosmetic brand, Fenty Beauty. According to a survey from Deloitte Australia, between one-third and one-half of diverse customers definedin terms of race, ability, faith, or sexual orientation felt their customer needs were often unmet over the past 12 months. Despite these challenges, the vast majority of respondents (80% or more) did not provide feedback to the businesses that failed them. Even if some of Rihannas social media followers wont buy Fentys products themselves, shes still been successful in making them aware of her brand. Whatever it is that your customers care about, and however they express themselves, meet them where they are. Fenty Beauty really, really changed the game, Banerjee said. The Euphoria stars shared a photo of them kissing. A missionary said that the group had been told they needed to report to the Chinese embassy, but added if they were to walk in, they are gone More than 60 members of a Chinese Christian church have been detained in Thailand, supporters said yesterday, raising fears they might be returned to their home country, where they face possible persecution. Early inspirations included British beauty content creators Tanya Burr and Fleur de Force, both white and with millions of followers between them, but Banerjee said she had found no role models who resembled her. The company's products are made focusing on a wide range of traditionally hard to match skin tones and develop formulas that work for all skin types and pinpointing universal shades and offers darker shades among the 40 different colors addressing a long criticized gap in cosmetic industry, enabling women to buy cosmetics according to their skin tone. When paired with Pinterest, these different channels constitute an innovative marketing strategy. The lighting is far below professional quality, and the video quality is mediocre as well. Starting with cleanser, toner and moisturizer she launched Fenty Skin to create amazing products that really work, that are easy to use, and everyone can get in on.. Rihanna didnt rely solely on marketing and branding to win over such a large target audience: Fenty developed products that centered the customer experience and put their desires first. So its very, very important to have more inclusive makeup.. Just me pullin up to Sephora to make sure @fentyskin is loaded! And thanks in large part to that connection, in its first 40 days, Fenty did $100 million in sales. Ulta. Please do not hesitate to contact me. The two former students she was convicted of abusing were in court for the verdicts. Rather than coming off as unprofessional, this video is a very deliberate choice. Kylie Cosmetics was valued at $1.2 billion when Coty bought a stake in it, and KKW Beauty sold out a 20% stake to Coty for $200 million, valuating the brand at $1 billion. Even though Fenty is considered a luxury brand, the price tags on its products are a good bit lower than those of competitor luxury beauty brands. In 2017, the pop superstar launched her makeup line Fenty Beauty, which offered 40 shades of foundation and turned her into a billionaire. Show publisher information However, the Savage X Fenty lingerie line will continue, as will cosmetics lines Fenty Beauty and Fenty Skin. Security forces violently put down the revolt. This is a profile preview from the PitchBook Platform. In the year 2022, it is anticipated that the beauty industry would spend $7.7 billion on advertising. Hypebae is a registered trademark of 101 Media Lab Ltd, in the U.S. and Hong Kong. Message and data rates may apply. If I feel a little chubby, its like, whatever! NEW! This accounts posts range from promotional content and information on products to memes and tutorials. Trends: Insight from 2022s Top Cosmetics Brands & Companies, There are 15 distinct sub-industries that fall under the umbrella of the beauty business (British Beauty Council), An annual average of $3,756 is spent on beauty-related goods and services by women in the United States (Groupon), It is anticipated that the market for mens personal care products would reach $276.9 billion by the year 2030. Get full access to all features within our Business Solutions. Language other than English spoken at home, percent of persons age 5 years+, 2017-2021. These marketing images are a nonverbal way for Fenty to reiterate its commitment to diversity; they dont just talk about serving people of all skin tones, they put images of them front and center. It is anticipated that the skincare industry will produce up to $177 billion by the year 2025. The launch of this product was such a success, it even had celebrities like Gabby Sidibe and Mindy Kaling tweeting about how much they loved the new products. Fans, beauty bloggers, and makeup artists were all present at the brands launch party in New York City during Fashion Week. Rihanna also changed the way she uses her Twitter account to further spread the word about Fenty. Reply HELP for help or STOP to opt-out. All rights reserved. Demographics of the majority of respondents were single African. I feel almost emotional? It is anticipated that by the year 2030, the market for mens personal care products would reach $276.9 billion. To get you started, Ill provide you with a few startling facts and figures: The personal care and maintenance sector, the personal enhancement sector, and the services sector make up the three divisions that have recently been established within the beauty business by the British Beauty Council and Oxford Economics. It is anticipated that by the year 2030, the market for mens personal care products would reach $276.9 billion. Fenty Beauty relies on the proposition that beauty should be accessible to everyone, regardless of race, gender, or culture. Persons per household, 2017-2021. Rhianna is a well known celebrity with many top hi t s and awards in music, many rolls in movies, and now a cosmetic line. The style videos Fenty promotes on their website hit those same notes. Complemented by a five-piece digital fashion collection. Click the icon of the ad-blocker extension installed on your browser. Take our foundation shade finder quiz and get matched with unique shade recommendations based on your skin tone. When Fenty launched, they werent the only company to offer more than 40 shades of foundation and highlighterbut they were one of the first major cosmetics companies to stake out diversity as a central value for their brand in the product offerings and marketing. When the ad was first posted to Rihannas Instagram, followers were excited to see big names like Lil Nas X and A$AP Rocky as cameos. Within Fenty Beautys first 15 months in business it made $570 million in revenue. Sephora.
Fenty Beauty products are sold in 17 different countries and can only be purchased in 2 main department stores: Sephora outside of the UK and Harvey Nichols within the UK. Soon after its launch, the company garnered $72 million in earned media value, and, in its first 40 days on the market, made $100 million in sales. Fenty Beauty uses models from many ethnicities allowing the brand to become known as the new generation of beauty. 1. At one member employer, it found divergent rates of system utilization and disease prevalence between administrative staff, who were majority white, and factory workers, who were majority Hispanic. Homegrown e-commerce platform Nykaa which helped make global cosmetic brands easily available to Indians for the first time was one of Indias most-anticipated initial public offerings in 2021. Now, obviously some Fentys success has to be attributed to the power and popularity of Rihanna as well as the brands parent company, luxury goods conglomerate LVMH (which owns Louis Vuitton, Fendi, Christian Dior, Mot & Chandon, and many, many others). WebDescription.
Starting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line so that people everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. In doing so, Fenty has been able to appeal directly to consumers from ethnic minorities who might have felt excluded by other brands' mainly white, Euro-centric marketing. Fenty was now a major, mainstream brand with those shadesand positioned as a high-end brand at that. The global cosmetics industry is valued at $571.10 billion. Use Ask Statista Research Service. Book a complimentary shade matching consultation! Research published in the Harvard Business Review showed that employees at companies whose leaders were diverse in both inherent qualities and acquired experiences were 45% likelier to report that their firms market share grew over the previous year and 70% likelier to report that the firm captured a new market.Although inclusive hiring practices should apply to full-time positions at every level, from interns to executives, they should include external talent, as well. Since their target demographic is young, this media plays well with their consumers. The industry is now worth US$15 billion nationally each year, with Euromonitor saying that figure is expected to double by 2030. 2023 Latana GmbH. After being dominated for a long time by retail corporations, the beauty business has shifted its focus to online platforms. With an unmatched offering of shades and colors for ALL skin tones, you'll never look elsewhere for your beauty staples. Rihanna didnt select a random date when deciding when to launch her makeup line. By raising awareness of their products to more diverse vloggers, the brand is reaching even more potential customers on YouTube especially compared to brands that tailor mainly to white and pale complexions. Measuring Brand Awareness As Told By Marketing Experts, a remarkable $100 million in its first 40 days alone, 40 shades for each and every skin tone and undertone, Este Lauders foundation will set you back $42, 90% of the 150 million users on Instagram who are under 35, the singers tweets have been largely promotional for Fenty. Living in same house 1 year ago, percent of persons age 1 year+, 2017-2021. Fenty Beauty brand awareness, usage, popularity, loyalty, and buzz among cosmetics and make-up users in the United States in 2022 [Graph]. And when you make intentional efforts to lean into diversity so you can better serve your customers, you will also succeed in making your customers feel like they belong with you. Taking care of oneself is an important financial investment. Este Lauders foundation range with 42 shades, for example, is priced at $42; Fentys foundation is $35. Partnering with social media influencers has also been incredibly helpful in spreading awareness. Then you can access your favorite statistics via the star in the header. WebStarting with Fenty Beauty foundation, face primer and Gloss Bomb, she launched a makeup line so that people everywhere would be included, focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. It is headquartered in United States of America and has 51-200 employees. During the production of Coco, for instance, Pixar employed an all-Latinx cast and a team of cultural consultants; the resulting film broke box office records in Mexico, earning $43 million in its first 19 days. 2023 PitchBook. The top three expenditures, which add up to $85 a month, are for new haircuts, cosmetics, and skincare products. The five influencers who helped contribute to Fentys astonishing $53.6 million MIV were: Jeffree Star ($1.37M), Laila Loves ($1.1M), Nikkie Tutorials ($1.09M), Lizy P ($1.05M), and Tati Westbrook ($1.03M). Fenty did double that revenue in basically a month. The average number of likes and comments per Instagram post created by FENTY BEAUTY by RIHANNA is 21 and 0 respectively. Spending a little over ten dollars a day on beauty products is the daily norm for American women. Videos cover Rihannas involvement in the development of products and brand strategy, as well as useful beauty tutorials and insights on new releases. Your organization will need to develop skills in being empathetic and culturally intelligent, so you will be well positioned to deliver products and services that solve your customers' problem [sic] like no one else.. If you want to increase brand awareness, you need data. Sign up for our Newsletter to receive free, insightful tips on all things brand! All the latest product drops, limited offers, in-store event infostraight to your inbox. This gives the impression that the product range is exclusive. Most importantly, Rihanna creates makeup to inspire: Makeup is there for you to have fun with, she says. The results showed that, above and beyond price and location, the most influential factors were special sales, distinctive items, and rewards programs. You need at least a Starter Account to use this feature. This sentiment was achieved and even extended to the imagery used on Fenty's Instagram posts announcing and promoting the fragrance, seen above. Just check out some of the comments viewers have left behind on the video linked to above: Weve already touched on the fact that Rihanna spotted a huge gap in the beauty industry a lack of diversity and was able to capitalize on it to help Fentys brand awareness skyrocket. By engaging customers on social and saying loud and clear, Were one of you and we understand whats important to you, Fenty is affecting how their consumers perceive the consumer-brand relationship. The recent Twitter war waged between M&S and Aldi over a chocolate caterpillar cake shows just how vital brand messaging is to brand image. Owner and operator of a cosmetics brand intended to offer various beauty and skin care products. Combining the scents of magnolia, blueberry, bergamot, tangerine, incense, Bulgarian rose absolute, and more Fenty's scent is all at once vibrant and seductive. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In turn, this keeps their customers happyand keeps them coming back to buy more products. When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue. The company loves to put memes on Twitter and jump onto social trends. Think about it raising awareness for 57 million people with just a few Instagram posts is no small feat! What is the usage share of Fenty Beauty in the UK? Plus, Rihanna knows this is the vibe that will hit the right note with Fentys audience.
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